Hi, I'm Hamza.

I've been building things online since I was 13. Photoshop banners for esports teams in middle school, a Facebook community I grew to a thousand members in high school. Marketing was obvious after that. The same thing that hooked me at 13 still hooks me now: figuring out what's working, finding the pattern, then trying to make more of it with a creative touch.

I spent three years at StableUnit, a small fintech making payment and savings products. I ran content and growth there. We took the brand on X from 4,000 to 22,000 followers and built the newsletter from zero to 2,200 subscribers. I did BD at the industry conferences too (ETHCC, Devconnect, Token2049). It was the first time I got to shape every layer of a brand's voice myself, and I loved it.

Since May 2025 I've been at Zoku, on the partnerships side. The project I'm most proud of there is Variational, a fintech trading platform. The creator pipeline I built and ran drove roughly $1B in attributable trading volume across about 50 deals.

French is my first language, English is what I work in most. Based in Ghent. The rest of this site is the rest of me.